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Generating Revenue -------------------------------------------------------------------------
revenue analysis
The revenue making aspect of the company is generated by a "pay to play" model. Users pay a specified amount depending on which game room they enter. They are allowed to spend $2, $5, $10 and $20. Once a room is filled with 8 players the race begins. The top three finishers split 75% of the pot while the house takes a cut of 25%.
The "pay to play" aspect of the game and advertising are the two methods that the company will use to generate revenue. The payment from each participant is broken down into four categories that will allow users to be able to choose the intensity of their bet on each race. They will have the ability to setup an online account with an online payment processing company and will be able to withdraw and deposit funds in real-time.
Numerous companies will be able to advertise with the company, which will be the secondary source of revenue. Jockey has 25 locations on the track where companies will be able to display their name and/or logo. The Company has developed an "ad-serving" application that will serve ads based upon geographic location. As users login to the site, the system determines where they are logging in from and serves them with localized merchant advertisements.